Snapchat Reaches 750 Million Monthly Active Users
- Feb 18, 2023
Snapchat announced on Thursday that it has grown to over 750 million monthly active users, surpassing other popular social media apps such as Pinterest. The announcement came at the company’s Investor Day event, during which Snap also shared a handful of new metrics about its business and teased its prospects.
Snapchat’s user base is significantly smaller than Facebook’s, which stands at 2.96 billion monthly active users, but it is still an impressive milestone. Snapchat’s user growth is in part due to its innovative features and its ability to keep up with changing user needs.
The app has recently rolled out features such as disappearing messages, augmented reality lenses, and personalized stories, all of which have been met with enthusiasm from users.
The company also has plans to expand its ad businesses, as well as to develop new products such as Spectacles, a pair of camera-enabled sunglasses. It has also been investing in new types of content, such as original shows, to attract new users and to keep current users engaged. These efforts have paid off, as Snapchat has seen an increase in daily active users and time spent on the app.
Overall, Snap’s announcement of reaching 750 million monthly active users is a testament to the success of the app and its ability to continuously innovate and grow. With its new products, features, and content offerings, Snapchat is well-positioned to continue to attract more users and to maintain its current user base.